Salt House Mercantile

The Salt House Mercantile is a boutique filled with things for the home. Its two locations are on Bainbridge Island and downtown Seattle. Its audience is very much for middle-class women looking for bougie farmhouse-themed items to spruce up their kitchen, bathroom, living room, etc. It is the kind of store where you want to buy everything as soon as you walk in but can really only afford one or two items.


The main logo is legible but also fancy and feminine. It was inspired to look like the holes atop of a salt shaker and was used for stationary, store signs, price tags, etc. The alternative logo is a little more abstract and was influenced by the image of salt being brushed off a table. While this isn't as legible, it's very fun and stylish which is more appropriate for merchandise or other personalized items.


Most of the mock-ups were based on items that could be sold in the store as well as Stationery items. To keep a high-class atmosphere, the branding guide colors stayed in black and white. All of the designs were themed to be a fusion of a clean farmhouse with the salty shoreline, very authentic to Bainbridge itself.


At the time that I did the rebrand, the store didn't have an online shop available. Because of this, I decided to focus on how the packaging would look displayed on the shelves in the store. Staying with the Puget Sound theme, patterns were made to mimic waves and water while still looking like it could be salt and sand.